Context is king!
For a business or organization to exist and be visible in the world today they need an online presence. It's like having a place to live - whether you own it, rent it, lease it, borrow a couch, or stay in a hotel - there is a place that you call your own, and it is a reference point for the people you meet.
Demystifying technology one process at a time.
I love sharing knowledge and ideas and seeing people have a 'lightbulb moment' when they learn something new. It can take time finding the right way to explain a new concept to people, so I have developed an affinity for Analogies - finding the context that is familar to a person, the presenting the new concept using that framework. It works!
In my day job I am an account manager for a digital marketing company in Newmarket, in the northern part of the GTA (Greater Toronto Area). I work with clients from all industries and walks of life - no two days are the same! They all need to understand the web and what we can do for them, so I get to practice my analogies all the time.